How Marketing & IT Leaders Can Find Common Ground
The explosion of digital has created an irresistible magnetic force, pulling Marketing and IT groups together like never before. But there are several factors creating conflict: communication styles, philosophies, and reporting approaches.
Celerity hosted a CMO-CIO Roundtable, bringing digital leaders together to talk about the real-world issues causing dissonance.
Complete the form at the right to learn how you can:
- Identify root causes of conflict between the two groups
- Close the gap to meet user demands and create more innovative products
- Apply our top three recommendations to improve alignment