Today's marketers are faced with overwhelming data and underwhelming insights.
Digital analytics programs built on shaky foundations of out-of-the-box metrics are making it difficult for CMOs to analyze the impact of their campaigns and content. But that doesn’t mean they’re off the hook for justifying investments and reporting ROI.
The Digital Analytics Worksheet brings you back to basics to extract meaningful data about your digital marketing initiatives.
Download this worksheet and learn to:
- Identify top digital marketing objectives
- Define Key Performance Indicators (KPIs)
- Determine specific benchmark metrics
- Evaluate marketing ROI